NEW be curly advanced launch

Aveda launched their NEW and improved be curly advanced™ line April of 2024. The Charles Group was tasked with producing a secondary photoshoot, highlighting regimens and efficacy, as well as paid and organic social launch campaigns.

Art Direction / Pre-Production / Production / Post Production / Creative Production / Strategy / Copywriting / Content Planning / Organic Social / Paid Social

Team: Agency: The Charles Group / Creative Director: Samantha Edwards / Producer: Rachel Rosenthal / Art Direction: Liam Speranza, Sydney Shaffer, Ashley Beard / Videography: Charles Billot / Designers: Sydney Shaffer, Allie Whitehead, Sophie Yang, Maya Khalil