Invati Ultra Advanced
NEW invati ultra advanced launch photoshoot
Photoshoot for the launch of Aveda’s newest line, invati ultra advanced™. The Charles Group was tasked with producing a secondary photoshoot, highlighting regimens and efficacy, as well as paid and organic social launch campaigns.
Art Direction / Pre-Production / Production / Post Production / Creative Production / Strategy / Copywriting / Content Planning / Organic Social / Paid Social
Team: Agency: The Charles Group / Creative Director: Samantha Edwards / Producer: Rachel Rosenthal / Art Direction: Sydney Shaffer / Videography: Charles Billot
Art Direction & Production
How-To / Regimen
Paid Media
Organic Media
Carousel: Fortifying Leave-In Treatment
Instagram Story: Product Line Introduction