NEW invati ultra advanced launch photoshoot

Photoshoot for the launch of Aveda’s newest line, invati ultra advanced™. The Charles Group was tasked with producing a secondary photoshoot, highlighting regimens and efficacy, as well as paid and organic social launch campaigns.

Art Direction / Pre-Production / Production / Post Production / Creative Production / Strategy / Copywriting / Content Planning / Organic Social / Paid Social

Team: Agency: The Charles Group / Creative Director: Samantha Edwards / Producer: Rachel Rosenthal / Art Direction: Sydney Shaffer / Videography: Charles Billot