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Invati Ultra Advanced

Art Direction / Creative Production Strategy / Copywriting / Content Planning

Invati Ultra Advanced


NEW invati ultra advanced launch photoshoot

Photoshoot for the launch of Aveda’s newest line, invati ultra advanced™. The Charles Group was tasked with producing a secondary photoshoot, highlighting regimens and efficacy, as well as paid and organic social launch campaigns.

Art Direction / Pre-Production / Production / Post Production / Creative Production / Strategy / Copywriting / Content Planning / Organic Social / Paid Social

Team: Agency: The Charles Group / Creative Director: Samantha Edwards / Producer: Rachel Rosenthal / Art Direction: Sydney Shaffer / Videography: Charles Billot

 

Art Direction & Production

 

How-To / Regimen

 

Paid Media

 

Organic Media

Carousel: Fortifying Leave-In Treatment

Instagram Story: Product Line Introduction